Heineken - 0.0 and Padel

OBJECTIVE: Creating a strategic and creative platform for the new Heineken 0.0 Partnership with padel clubs, Premier Padel tournament and Playtomic. Padel has outgrown the status of a niche sport - it’s now a global movement. With more than 30 million players worldwide and over a million new ones joining each year, it’s the fastest-growing social sport on the planet. What makes padel unique and a great fit for Heineken isn’t just its accessibility - it’s its energy. It’s urban, inclusive, and built for connection: a game where competition ends in conversation. Players come for the rally, stay for the rhythm, and often finish the match with a shared beer and a story to tell. And to top it off, We partnered up with one of the biggest tennis stars of all time, Serena Williams, who is now part of the Heineken® 0.0 crew.