Equal yoga

Objective: Create a new, fresh, engaging and contemporary Amsterdam based yoga brand and interior which reflects the progressive vision of our client. How could we break the barriers of traditional yoga and make it feel welcoming to everyone. We wanted to make the visitors, beginners and experienced yogi’s, feel that the most intense and challenging form of yoga is not only for a chosen few, but accessible to all. We created a space and brand which embrace its visitors and making them feel welcome. Brand ID, design and interior design, strategy, Copy and photography.