DIAGEO - Design Lead

Global design lead, Reserve, Scotch and Gordons. My role at Diageo was to lead and support our global marketing teams on all things design, brand Identity and omni-channel comms for Diageo reserve and scotch. I took part and developed design strategies, Brand/visual ID guidelines, branded event experiences and retail design, packaging, comms and digital. A big part of the work was making sure our different brands would continuously stay consistent, distinct and fresh in the world of premium luxury spirits.