Philips / Versuni

MOP LIKE IT’S 2025! Objective: Working with a core team in partnership with external agencies, we wanted to transform a category which hasn’t seen any real change - traditional mopping. For Philips/Versuni, the ambition was to challenge the category norms and create a sub-brand that could stand out in the floorcare category when launching. To do this, we needed a shift in our brand behaviour, visual identity and messaging for us to be able to compete and launch in a mass channel environment. And the best way to get the message out... the social and digital space, connecting with influencers and new customers to create buzz on social and sales through online retailers.