Global design lead, Reserve, Scotch and Gordons. My role at Diageo was to lead and support our global marketing teams on all things design, brand Identity and omni-channel comms for Diageo reserve and scotch. I took part and developed design strategies, Brand/visual ID guidelines, branded event experiences and retail design, packaging, comms and digital. A big part of the work was making sure our different brands would continuously stay consistent, distinct and fresh in the world of premium luxury spirits.

Objective: Elevate a small passionate home brewer is south of holland, to become a serious player in the micro-brewery market. Turning an old farm into a full brewery experience and destination. Brand ID and design, interior and experience design and architecture.

Objective: Create a new, fresh, engaging and contemporary Amsterdam based yoga brand and interior which reflects the progressive vision of our client. How could we break the barriers of traditional yoga and make it feel welcoming to everyone. We wanted to make the visitors, beginners and experienced yogi’s, feel that the most intense and challenging form of yoga is not only for a chosen few, but accessible to all. We created a space and brand which embrace its visitors and making them feel welcome. Brand ID, design and interior design, strategy, Copy and photography.

Evolution of visual ID and packaging across portfolio, Placing the Bull at the forefront of the brand. Brand ID, packaging and on-trade material. (Created with the team at Mountain Design)

graphics, environments, print packaging for Nike sales event (created with the team at NIKE Hilversum)

Objective: Re-design of the common areas and Collab for three current locations. Keeping with the STH spirit of fun, inviting and playful environments across all locations, while giving each hotel its own look and feel. (Amsterdam, the Hague, Rotterdam). Interior architecture/design, wall graphics and wayfinding.

Retail campaign, bose and mercedes F1 team. Concept and design.

Objective: To create a leapfrog store format for non-highway gas stations to establish Shell as a premium roadside food retailer in urban areas. Brand design, packaging, in-store communication and interior design.

Objective: NIKE RED campaign launch in London. Retail and window graphics for Nike Red for the retail space of Nike town London and other locations. (Created in a team at Nike brand.)

Re-design of Nike store Athens. Creating retail graphics, way finding, lighting decor and environments. (created with the retail team at NIKE Hilversum)

Creating all packaging and sales material for a wellness and cosmetics company in Los Angeles, CA.

Creating the first physical packaging for the Eneco Toon thermostat. Putting much focus on the un-pack experience to help both the consumer and technician.

Creating a distinct visual identity and website for a new energy supplier start-up in The Netherlands.

Sweden inspired Illustrations for a Swedish Ice cream maker GB Glace, owned by Unilever. I was asked by the agency Mountain Design to create illustrations to be used as patterns across 3 diff. flavours. (Packaging design made by Mountain design)

A selection of logo design and visual identities.

A mix of personal studio work, mixed media